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Circles, a digital telco pioneer, becomes a Harvard Business School MBA case study

Outline

Circles was selected to be featured as a business case study in Harvard Business School (HBS). Titled “Circles.Life at a Crossroads of Growth”, the case study by Professor Juan Alcacer and Adina Wong from HBS, details our journey to transform the telco industry with Circles X, the world’s first cloud-native technology, to improve the digital user experience for both telco operators and customers.

To officially launch the publication of the case study on HBS’ educational platform, Circles’ three co-founders, Rameez Ansar, Abhishek Gupta and Addel Najim, presented the case study to the MBA strategy classes at Harvard Business School.

“Our company’s inclusion in the HBS curriculum is a great honour. Personally, it is humbling to do a full circle and be on the ‘other side’ of the class. More importantly, we have a long way to go but this recognition is an important milestone towards our mission to give power back to customers and bring much needed change to the industry,” says Rameez Ansar, a HBS alumni.

article
Circles’ case study signed by HBS’ MBA Strategy students

This article was originally published on LinkedIn. Like what you read? Follow us for more news and insights from Circles.

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Personalizing the Customer Experience at Every Touchpoint

 One of the most immediate and impactful uses of AI is in personalization. Telcos have long recognized that customer experience is more than just a differentiator—it’s central to loyalty and long-term success. AI enables telcos to create customer journeys that are tailored based on actual behavior and preferences.             

Complicated Billing and Bill Shock
“Why am I being charged for this?!"
Complicated Billing and Bill Shock
“Why am I being charged for this?!"
Complicated Billing and Bill Shock
Content
Complicated Billing and Bill Shock
“Why am I being charged for this?!"
The telco industry has been notorious for poor customer service - in some cases, marketing professors even point to older telco ‘bad profit’ practices as poor examples of customer relationship management. Examples like these
This lack of transparency repulses customers and frustrates those who want to switch to better deals.

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Content
Complicated Billing and Bill Shock
“Why am I being charged for this?!"
Complicated Billing and Bill Shock
“Why am I being charged for this?!"
Complicated Billing and Bill Shock
“Why am I being charged for this?!"
Complicated Billing and Bill Shock
“Why am I being charged for this?!"

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Circles.Life voted as #1 in Singapore’s Best Customer Service Award for 2nd Year Running

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16 February 2023

Circles, a digital telco pioneer, becomes a Harvard Business School MBA case study

News

16 February 2023

Circles, a digital telco pioneer, becomes a Harvard Business School MBA case study

Written by

Circles was selected to be featured as a business case study in Harvard Business School (HBS). Titled “Circles.Life at a Crossroads of Growth”, the case study by Professor Juan Alcacer and Adina Wong from HBS, details our journey to transform the telco industry with Circles X, the world’s first cloud-native technology, to improve the digital user experience for both telco operators and customers.

To officially launch the publication of the case study on HBS’ educational platform, Circles’ three co-founders, Rameez Ansar, Abhishek Gupta and Addel Najim, presented the case study to the MBA strategy classes at Harvard Business School.

“Our company’s inclusion in the HBS curriculum is a great honour. Personally, it is humbling to do a full circle and be on the ‘other side’ of the class. More importantly, we have a long way to go but this recognition is an important milestone towards our mission to give power back to customers and bring much needed change to the industry,” says Rameez Ansar, a HBS alumni.

article
Circles’ case study signed by HBS’ MBA Strategy students

This article was originally published on LinkedIn. Like what you read? Follow us for more news and insights from Circles.

Learn More

News

Circles.Life voted as #1 in Singapore’s Best Customer Service Award for 2nd Year Running

News

Circles’ digital telco wins two 2023 Asian Telecom Awards

News

Circles wins SBR’s Technology Excellence Awards for its cloud-native telco platform