Why Main Brands Fail to Grow Market Share
Aging Infrastructure and Escalating CapEx/OpEx
Legacy telcos often grapple with outdated infrastructure that is costly to upgrade. The capital expenditure (CapEx) and operational expenditure (OpEx) required to modernize these complex technology stacks can be prohibitive. This financial strain limits their ability to innovate and deliver new services, stalling revenue growth and constraining profitability. As a result, these brands struggle to meet the evolving expectations of consumers, impacting their ability to expand market share.
Lack of Visibility into User Behavior
Many telcos lack the necessary insights into user behavior that are critical for monetization. The complexity of existing systems often prevents the effective collection and analysis of customer data. Without this visibility, telcos are unable to personalize offerings, optimize customer experiences, or drive profitability—essential elements for gaining a competitive edge and increasing market share.
Challenges with Traditional Strategic Approaches
Telcos often rely on traditional approaches to digital transformation, which often involve a patchwork of legacy OSS/BSS systems that do not seamlessly integrate. This lack of cohesion can result in operational silos and inefficient processes, slowing down the ability to innovate and respond to market changes. Modernizing these systems through a more cohesive, cloud-native approach is essential for telcos to streamline operations, reduce costs, and implement strategies that drive revenue growth, profitability, and enhanced customer experiences.