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Circles transferring Live.on to Axiata after 3 years of successful partnership


26 January 2024

Circles transferring Live.on to Axiata after 3 years of successful partnership

After successfully building and operating the Live.On digital telco brand, Circles is pleased to announce its transfer to XL Axiata as part of a pre-established plan. This is the culmination of three years of successful partnership between Circles and XL Axiata for the digital offering.

Since its launch, Live.On has flourished, consistently exceeding expectations and delivering innovative offerings to the Indonesian consumers which was reflected in its consistently high NPS score of over 50. This dedication to excellence was also recognised on the national stage with Live.On securing several prestigious awards including the Youth Choice Award by Marketeers for No. 1 Digital Telco Brand, the Wow Brand Silver Champion in the Digital Operator Category, and a runner-up position for Indonesian Digital Brand of the Year in 2022.

The transition marks not only the successful execution of our pre-defined plan but is also a testament to Circles’ capability to build, launch and grow digital telco offerings. Such transitions are part of Circles’ BOT (Build Operate Transfer) Model that we offer to our partners. The learnings and expertise garnered from Live.On’s success will fuel the continued evolution of our Circles X portfolio, enabling us to revolutionise the digital landscape on a global scale.

Our commitment to the Indonesian market remains unwavering. We would like to extend our sincere gratitude to our partners at XL Axiata and express unwavering confidence in their ability to deliver innovative offerings to the Indonesian market.


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