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Times are changing
Today’s world is always on. From social media to video streaming, from online shopping to digital wallets, the ability to work, play, pay, socialize, and connect globally for any telco operator is the key to success. With big players powering the shift from offline to online, it is more important than ever for telcos to power similarly high value experiences.
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Telcos in the minds of consumers: Old school
Telcos are often thought of as service providers, and don’t necessarily stay at the forefront of consumer’s minds as long as we keep services up, and costs down. Though that gives telcos less to think about, it also forces them into a slower rate of growth due to a less pronounced need for disruption and advancement.
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Creating real value In a noisy world
Is there value in trying to become more tech powered and disruptive? We think the answer is yes. With consumers hungry for consumption, their shifting needs and the evolution of other consumer services are forcing telcos to change and take on much more than connectivity – by providing and layering on services that will create value beyond the stability of a connection. If telcos care about gaining credibility and mindshare, they have to get started on change.