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Circles.Life awarded Gold in "Best Use of MarTech" at the CX Asia Excellence Awards 2024

Outline

Circles.Life, Circles’ go-to global consumer in Singapore and Australia, has been awarded Gold in "Best Use of MarTech" at the CX Asia Excellence Awards 2024 by CX Asia. The win is a testament to Circles’ focus on innovation, customer-centricity and cutting-edge technology to deliver best-in-class customer experiences.

Today, Circles has established a robust MarTech ecosystem for our customers and partners, highlightingour leadership in the space. Key highlights include:

Customer-Centric Martech Stack: Our integrated platform creates a 360-degree customer view, enabling hyper-personalized interactions that drive engagement.
Agility through Headless CMS: Our flexible architecture optimizes customer journeys across digital touchpoints, resulting in improved conversion rates and deeper engagement.
Test-and-Learn Optimization: A robust A/B testing framework allows us to continuously enhance key touchpoints in the customer journey.
Data-Driven Attribution: Advanced modeling to attribute value accurately, enabling smarter decisions and maximizing ROI.

These innovations have driven measurable success for Circles.Life and our partnerships in key areas like conversion rate optimization, ARPU growth and churn reduction, setting new benchmarks for telco and tech in a highly competitive market.

Check out our joint case study with KDDI Corporation, a leader in Japan’s telecommunications industry and one of the world’s largest telco operators, on how KDDI DIgital Life grew user engagement by over 30% and ARPU by 8% with Circles’ Innovation Engine. This “Best Use of MarTech” award from CX Asia is one of many achievements that telcos powered by Circles can look forward to, with even more to come as we continually enhance our platform and offerings to help our clients better serve their customers.

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