.png)
Your Gateway to Telco Innovation
Get monthly executive insights to power your telco transformation
Get monthly executive insights to power your telco transformation
6 December 2024: Circles, a global telco technology leader, today announced its entry into North America for its software-as-a-service (SaaS) business, the spinoff of its fast-growing travel eSIM business Jetpac, and key leadership appointments to drive global expansion. These mark the next phase of Circles’ growth as it strengthens partnerships with leading telcos and pushes boundaries in innovation, customer experience and digital transformation.
Over the past decade, Circles has established itself as a category creator in the telco industry, partnering with global leaders like KDDI Corporation, e&, AT&T, and Telkomsel across six continents. These partnerships underscore Circles’ ability to build customer-centric digital brands that excel in innovation and engagement worldwide.
Circles has consistently delivered strong business results for its partners. In close collaboration with KDDI Digital Life, Circles achieved highest customer satisfaction for povo2.0, Japan’s favourite digital telco, driving 30% growth in user engagement and 8% increase in average revenues per user (ARPU). With e&, Circles enabled Onic to lead in the Middle East, delivering100% digital payment experiences, ARPU growth 2-3 times higher than market averages, and earning accolades like Best Mobile App and Digital Ambassador of the Year at the 2024Pakistan Digital Awards.
In 2024, Circles expanded further by partnering with AT&T and Telkomsel, showcasing its ability to scale globally and deliver exceptional outcomes for top telco operators. Looking ahead to2025, Circles will deepen its global presence by entering the North American market, leveraging its AT&T partnership to drive digital transformation and innovation in one of the world’s most dynamic telco regions.
Launched in 2022, Jetpac was created to address critical gaps in travel connectivity. In just two years, it has become a leading innovator in travel technology and premium eSIM solutions, delivering exceptional value to travelers worldwide.
Jetpac has attained remarkable growth, achieving 10x annual growth and reaching customers in over 150 countries. With industry-leading customer satisfaction, best-in-class Net Promoter Scores (NPS) and winning Asian Telecom Awards’ 2023 Travel Product of the Year award, Jetpac has set new benchmarks for travel connectivity.
Building on this success, Jetpac is now being spun off as a high-growth venture under Circles. This strategic move, supported by a partnership with KDDI Corporation, positions Jetpac to expand its footprint in the multi-billion-dollar global travel-tech market and creates space to bring in additional strategic partners.
To bolster its leadership team for global expansion, Circles announced four strategic leadership appointments: Sanjay Kaul as Chief Revenue Officer, Deepak Gulati as President of Corporate and Industry Alliances, Aditya Goyal as Chief Executive Officer (CEO) of Jetpac, Ashish Guptaas Vice President of Strategy and Business Development, Americas.
As Chief Revenue Officer, Sanjay Kaul will lead global sales and marketing initiatives to drive revenue growth, deepen partner relationships and expand Circles’ presence in key markets worldwide. With over 30 years of experience across telecommunications, media and technology, Sanjay was most recently President and General Manager of Cisco’s Service Provider Business in Asia-Pacific & Japan, and has also held leadership roles in Ericsson, Telia and BT Group.
Deepak Gulati assumes the role of President of Corporate and Industry Alliances, where he will drive global strategic partnerships and champion Circles’ vision for telco digital transformation. Deepak joined Circles in 2019 as Executive Director and Head of International Business and has been instrumental in scaling the company’s global operations and fostering key industry alliances.
Aditya Goyal has been appointed Chief Executive Officer (CEO) of Jetpac, Circles' fast-growing travel eSIM and travel convenience lifestyle business. With close to two decades of experience in consumer tech and consumer packaged goods (CPG), Aditya has been pivotal to Jetpac's global growth and success since its launch. Before joining Circles and Jetpac, Aditya held senior roles at Unilever and Boston Consulting Group (BCG) and is a gold medallist from the prestigious Indian Institute of Technology (IIT). In his new role, Aditya will continue to drive Jetpac’s global expansion and redefine travel convenience, delivering exceptional customer experiences.
Ashish Gupta has been appointed Vice President of Strategy and Business Development, Americas. Based in the US, Ashish will lead Circles’ expansion in North America. With close to two decades of strategy and business development experience across organizations like Circles, BCG and Kearney, Ashish will focus on strengthening Circles' market presence, forgingvaluable partnerships, and accelerating digital transformation in the Americas in his new role.
About Circles
Founded in 2014, Circles is a global technology company reimagining the telco industry with its SaaS platform, helping telco operators launch and operate successful digital brands. Today, Circles is partnering with operators in 14 countries across 6 continents with the mission to deliver digital experiences to millions of people through our businesses.
With Circles.Life, our digital lifestyle brand, we empower and delight customers across the worldby offering digital experiences that go beyond traditional telco services; and are active inSingapore and Australia.
Circles is backed by global investors such as Peak XV Partners, Warburg Pincus, EDBI andFounders Fund – renowned institutions with a track record of backing industry-shakinginnovators.