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povo, Japan’s favourite digital telco, transforms the future of connectivity in Japan with Lawson

Outline

povo2.0, the digital telco brand launched between Circles and KDDI Corporation, successfully launched ‘povo Data Oasis” on November 19, 2024. Marking a new era of connectivity in Japan, povo users can now enjoy free data access across all 14,000 Lawson stores and 47 prefectures in Japan. This not only enables seamless connectivity for millions of Japanese users on the go, but also redefines customer experiences with elevated digital lifestyles, everyday convenience and retail innovations.

This initiative is part of a capital and business alliance between KDDI, Mitsubishi Corporation, and Lawson to create a "Real x Tech LAWSON" (convenience store of the future) that combines brick-and-mortar stores with technology. povo was selected for and entrusted with this mandate with its agile business model, highest customer satisfaction and constant innovations to drive higher customer value, loyalty and growth - and as Japan’s 1st 100% 5G digital telco.

povo Data Oasis is but one of the new innovations with KDDI Corporation and Lawson that Circles is supporting, with more in store to continually create well-loved digital experiences for Japanese users and transform the future of connectivity.

Read more about how povo is revolutionizing telco, tech and retail in Japan on Yahoo News, Nikkei and Mainichi. Catch povo Data Oasis on Fuji TV and All Nippon News below too!

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Personalizing the Customer Experience at Every Touchpoint

 One of the most immediate and impactful uses of AI is in personalization. Telcos have long recognized that customer experience is more than just a differentiator—it’s central to loyalty and long-term success. AI enables telcos to create customer journeys that are tailored based on actual behavior and preferences.             

Complicated Billing and Bill Shock
“Why am I being charged for this?!"
Complicated Billing and Bill Shock
“Why am I being charged for this?!"
Complicated Billing and Bill Shock
Content
Complicated Billing and Bill Shock
“Why am I being charged for this?!"
The telco industry has been notorious for poor customer service - in some cases, marketing professors even point to older telco ‘bad profit’ practices as poor examples of customer relationship management. Examples like these
This lack of transparency repulses customers and frustrates those who want to switch to better deals.

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Content
Complicated Billing and Bill Shock
“Why am I being charged for this?!"
Complicated Billing and Bill Shock
“Why am I being charged for this?!"
Complicated Billing and Bill Shock
“Why am I being charged for this?!"
Complicated Billing and Bill Shock
“Why am I being charged for this?!"

Learn More

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News

21 Nov 2024

povo, Japan’s favourite digital telco, transforms the future of connectivity in Japan with Lawson

News

21 Nov 2024

povo, Japan’s favourite digital telco, transforms the future of connectivity in Japan with Lawson

Written by

povo2.0, the digital telco brand launched between Circles and KDDI Corporation, successfully launched ‘povo Data Oasis” on November 19, 2024. Marking a new era of connectivity in Japan, povo users can now enjoy free data access across all 14,000 Lawson stores and 47 prefectures in Japan. This not only enables seamless connectivity for millions of Japanese users on the go, but also redefines customer experiences with elevated digital lifestyles, everyday convenience and retail innovations.

This initiative is part of a capital and business alliance between KDDI, Mitsubishi Corporation, and Lawson to create a "Real x Tech LAWSON" (convenience store of the future) that combines brick-and-mortar stores with technology. povo was selected for and entrusted with this mandate with its agile business model, highest customer satisfaction and constant innovations to drive higher customer value, loyalty and growth - and as Japan’s 1st 100% 5G digital telco.

povo Data Oasis is but one of the new innovations with KDDI Corporation and Lawson that Circles is supporting, with more in store to continually create well-loved digital experiences for Japanese users and transform the future of connectivity.

Read more about how povo is revolutionizing telco, tech and retail in Japan on Yahoo News, Nikkei and Mainichi. Catch povo Data Oasis on Fuji TV and All Nippon News below too!

Learn More

Insights

A Digital Telco's Guide to Success

Core Offering and Smooth Onboarding User Journey
Insights

AI in Telecom

Hype or the Future of Customer-Centric Innovation?
Insights

Are your telco employees equipped for success?